top of page
Search

Success Stories: The Impact of Proper Keyword Research on WordPress Sites

  • ninegravity1
  • Sep 13, 2024
  • 3 min read

Keywords Play A Big Role In SEO!

Google has made several changes regarding its search algorithm over the past few years. These changes have turned out to have a greater impact on the search engine ranking factors. Now, the search results are more relevant, focused on content, and present better ideas.


You must acknowledge this algorithm amendment. Before, keyword stuffing used to be a common factor in showing search results. But it never fished out the most relevant ones.


Currently, the Impact of Proper Keyword Research Has Evolved Remarkably…

SEO strategy is something every WordPress website follows religiously. Be it for consistency in creating content or to craft a user-friendly design, everything holds foremost importance. And keywords maintain a superior position among all these factors.


How Efficient Is Keyword Research For WordPress Site?

You may still wonder how important keyword research is for search engine optimization. Well, NineGravity brings to you all the reasons why it is. Read on!


  • Understanding Target Audience: Keyword Research lets you get a clear view of the target market. It provides a detailed understanding of how the audience is looking at certain sectors or companies.

  • Developing CMS: You can develop your website as well as content management systems and website maintenance software (WordPress) settings based on keyword research.

  • Supporting SEO: Keyword research is a great way to maximize visibility for your WordPress website. To optimize the site, you need to know which products or services the target audience is searching.

  • Leveraging PPC: To let users find your WordPress site through organic search, you can use keyword research as your pay-per-view strategy. When you know which phrases people are writing while searching for certain content, it becomes easier to design website content.

  • Measuring Website Progress: Measuring your progress is a necessary aspect of gauging a WordPress website’s success. You can track where your site stands on SERPs (Search Engine Result Pages).


5 Success Stories That Prove Keyword Research Efficiency:

Every brand throughout the globe goes through challenges on their journey to success. And keyword research has been a big part of their WordPress websites. NineGravity will discuss five such websites that have faced issues and successfully overcame them.


1. DesktopReady:

DesktopReady is a leading brand in their industry. Even after having more than a million users on DaaS (desktop-as-a-service), they faced a major traffic slump. This caused them to lose their leading ranking. So, how did keyword research help them recover?


Tactics:

  • SEO Auditing – Sometimes, websites face technical glitches and miss their goal with SEO. A thorough technical audit gave the finest solutions to recover a WordPress website’s ranking on the search engine result page.

  • Targeting Contents – Optimizing old content with trending key phrases led to channelling improved website traffic.

  • Providing SEO Support to Social Media Platforms – Social media platforms play a huge role in creating a solid website profile. So DesktopReady optimized these pages through target keywords is a necessary step.


Outcome:

  • DesktopReady witnessed an increased audience rate of 409% within no time.

  • The brand backlinks jumped up to 1,340 from 822.

  • Brand ranking increased significantly from 4 to 469 terms.


2. Dilo:

 During their WordPress site redesign in 2019, Dilo came across lost traffic and decreased keyword ranking. It needed to regenerate the valued key phrases to get back its position in the industry.


Tactics:

  • Content Optimization – Usually, WordPress websites go for a thorough SEO audit after redesigning their themes. But Dilo’s issues were rather quirky! So, it went for content optimization with upgraded keywords and Meta tags.

  • Updating Graphics – Sometimes, it is hard to attract certain industries only through articles and tags. In this case, Dilo opted to include more charts and infographics within their content.


Outcome:

  • Dilo’s Google impressions enhanced by 46% within the next 3 months.

  • The brand’s organic clicks increased by 36% in 6 months.

  • Dilo got a 24% increase in Google clicks in 3 months for high-value key phrases.


 
 
 

Comments

bottom of page